To be clear, I don’t think 13th Floor or any of these larger companies is evil. They simply can’t compete with the marketing and the scale. It made it very difficult for a small entity to grow into a larger one and for the industry at large to grow. That’s when it became difficult for a smaller competitor to get started. Remember, in the early 2000s, when ECW and WCW went out of business within a week of each other? That was ridiculous. “This made me think about wrestling,” said Crystal. This kind of consolidation is hindering the abilities of new companies to enter the market. We’re seeing new ride-sharing companies-smaller ones-and they’re all getting bought out by Uber, Lyft, etc. Consolidation is usually a sign that an industry is entering a maturation phase and it’s heading for the downslope. Here’s the thing-consolidation is rarely good in an industry that wants to grow and thrive. That sounds more accurate to me, based on my understanding. They have two things I consider actual touring events and two things their haunts do that they brand as a tour. The latter aren’t necessarily all touring events. They currently own 15 different haunts, two major escape rooms, two other venues, and four different touring events. Organizations like the 13th Floor Entertainment Group have been purchasing many haunted attractions-specifically, many of the biggest haunted attractions.
So, let’s just rip off the Bandaid and start with the first concern I have about the haunt industry, and that’s consolidation. We’re an industry that has opportunities and struggles.” Image Credit Halloween Horror Nights Consolidation is Hurting the Industry I don’t want to come off as an optimist, either. That doesn’t mean everything is rosy, however. In fact, one of the things I realized in organizing all the stuff to do this episode was that the positive signs outweighed the negative. To be clear, although we’re starting with reasons the industry is ailing, we’re not active pessimists about the future of the haunt industry.
The original idea I had was to do this in one episode-with eight positive things and eight negative things relating to the future of the haunt industry-but we figured we’d be talking for 3 1/2 hours or some shit, so we decided to do it in two. We’ve talked about the future of the haunt industry-consolidations, things that are good, things that are bad-and we wanted to cover those discussions in one podcast.
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